PRODUCT DECISIONS(PRODUCT MIX,LINE,PACKAGING, BRANDING)
NEW PRODUCT DEVELOPMENT PROCESS
THEORIES OF NPD
MODELS OF NPD
IDEA GENERATING SOURCES
ROLE OF R&D
GROWTH STRATEGIES
BCG MODEL
GE MODEL
AD LITTLE MODEL
CONCEPT DEVELOPMENT & SELECTION
CONCEPT TESTING
DESIGN FOR MANUFACTURING
PRODUCT POSITIONING
REPOSITIONING
INNOVATION,DIFFUSION
ADOPTION PROCESS
ECONOMIC ANALYSIS VENTUR
TEST MARKETING
PLANNING ANNUAL STRATEGY/BUDGET
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