UJALA CRISP AND SHINE

Jyothi laboratories launched Ujala Crisp and Shine, a fabric conditioner that makes the fabric crisp and shiny providing your clothes better shape and color. It is the rebranded version of stiff and shine, which was initially launched in the year 2005. Its unique and Poly FX formula works on each fiber and makes the fabric crispier and smoother. The brand claims that it protects clothes from harsh effects of detergents and gives a new look. The brand is an addition to after wash fabric care product line of the company. The brand is going to compete with HUL‘s Comfort as the post wash category is gaining lot of momentum among FMCG companies.

It is available in 15 ml sachet and 100 ml and 200 ml bottles that comes in Florent Fusion, Jasmine Fresh and Spring Lily variants.

Brand Update: Peter England-Be Everything You Love

Peter England,the brand which came to india with the promise of Honest shirt in 1997 has undergone significant change. Later the brand adopted the new tagline of "Begining good Things" in 2010. During this period, the brand has celebrity endorser and the brand personality was that of honest and serious brand.

Recently, Peter England has changed it personality to a new avatar, a very youthful and adventurous brand. The same was reflected in its advertisement even. The new tagline is " Be Everything You Love".

In recent years, more products has been added to brand portfolio like belts, bags and others. The brand is seriously trying to focus on young generation which is the target market for this brand. The theme that was adopted by the brand was earlier used by many other brands which is a stereotype. The job interview setting environment, older interviewer and young hero.

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Overall, the brand has transformed its personality based on its new positioning which was aptly suits to youth generation. Lets watch, how the brand is going to do with its new Avatar in the coming days.  

Brand Launch : Mahindra Gusto

Mahindra launched 110 CC scoter in 2014 with "Gusto" brand. Of course, its going to compete with leading players like Honda Activa, Hero Maestro, TVS Jupiter and others. 

Gusto was positioned on car-like features. The brand claims that it has got car-like features like remote key, height adjustable seat, LED pilot lamps and  Find lamps. Usually, car owners look down upon two wheeler riders. May be this compelled Mahindra to position its brand Gusto on this theme of car-like features. Hence, the Gusto campaign features the same, showing car owners surprised when they see car-like features in Gusto.The brand tagline is "Kisi Se Kam Nahi". Even the ad campaign also showcase "Gusto" is having robust engine and body, which it wanted to convey public through this tagline. 

        Certainly, Mahindra did differentiated its two wheeler brands Gusto, Centuro with its innovation. Of course the brand is a pioneer in offering car-like features in two wheelers. But, there is immense scope to easily imitated by competitors. The company is focusing all its efforts to grab a little market share in scooter segment. Personally, I opine that the design & style was absolutely aesthetic and was not imitated from somebody else. As per my friends reviews, the performance of the vehicle was good and has got comfortable riding experience along with reasonably good mileage that makes "Gusto" best choice in scooter segment/ or a buy if someone looking to buy a scooter from pure Indian players.      

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Vivo Mobiles Replaces PepsiCo as IPL Title Sponsor

Vivo Mobiles, the Chinese based mobile manufacturer, got title sponsorship for the IPL that would boost the market in near term. Vivo, entered the indian market in last year with very low market share, and this attempt would give the company a kind of push for its marketing efforts. Vivo replaced PepsiCo for getting sponsorship for the T20 Tournment and BCCI has also announced that Vivo has been assigned the title sponsorship for IPL. This could be around Rs.150 crore deal for two years, as per BCCI official. 

Vivo Mobiles is mainly focusing on Rs 10,000 and above priced smartphones and it has also premium handsets priced above Rs 30,000. Moreover, the company is positioning itself as a premium brand. Vivo want to focus more on the offline retail to give better customer experience.The company aims to sell more than two million smartphones in the country. Moreover, the company intends to set-up an assembling plant in the country.

Click Here : To Buy Vivo Mobiles Here

Coca Cola to Launch Fuze Tea in India

In a move to widen its portfolio of healthier beverages, Coca cola is about launch Fuze range of teas in india,($1 billion global brand), after the launch of Coca cola zero last year. The fruit-juice based Fuze tea would compete with HUL’s Lipton ice tea, a venture between HUL and PepsiCo.

Coca cola has got ambitions to enter into packaged tea category since its venture with Nestle was called off. The ready to drink tea segment is estimated around Rs.100 crore. Industry experts are of the view that the current move would reduce its dependence on carbonated and also de-risks seasonality of beverages.

Fuze tea will be introduced in 250 ml pet bottles priced at Rs 30 each. In the first phase, the company would be launching its Fuze tea in Bengaluru, Chennai and Hyderabad, Goa and Delhi.