DABUR LAUNCHES VEDIC GREEN TEA

Dabur India Ltd recently launched Vedic Tea product range with “Dabur Vedic Green Tea Detox Kahwa”, for customers on Amazon initially.  It’s a Green Tea infused with 8 real ayurvedic herbs and rock salt, that helps in detoxification, weight loss, boosts metabolism and Improves digestion that has Salty and Spicy flavor on the tongue.

With growing health awareness and customer preference for products of healthy lifestyle, encouraged Dabur to bring its ayurvedic expertise into our daily cup of tea with Dabur Vedic Green Tea Detox Kahwa. It is made with 8 whole herbs like Black Pepper, Ginger, Tulsi, Hing, Clove, Cardamom, Cinnamon and Nutmeg, which brings the goodness of health in every cup of tea.

 

Dabur Vedic Green Tea Detox Kahwa priced at Rs. 275 for 25 Tea Bags, It has been launched on leading e-ommerce platform Amazon India with 24% off. The product will be rolled out soon in other sales channels also.

Malkist: A New Cracker Biscuit From INBISCO

The biscuit market has got a new player, Malkist, from Inbisco India. Indian biscuit market is estimated to be around Rs.37000 and characterized by stiff competition with few major brands dominated by Brittania, Parle and Sunfeast.

INBISCO India is one of the fast growing food FMCG companies in the country. INIBISCO India, a subsidiary of global food and beverage company, Mayora, based in Indonesia. The company offers highly differentiated brands like KOPIKO - candy made with real coffee extracts, Choki Choki, Go Choco Rollz and Weelz, in the confectionery category, Malkist, Coffee Joy and AttaBix in the biscuits category. INBISCO India also launched Café Blend- a cappuccino with choco granules, and CHAIKO -a candy made with real tea extracts into their markets.

Malkist is a unique, much differentiated cracker, which was created with 7 crunchy layers, and along with toppings like cheese, cappuccino, and chocolate. The company boast about its easy acceptance for its brand from Indian customers, and TVC also highlights its unique proposition as crunchy cracker with variety of toppings.

Cadbury 5star continues old theme with new Ad

Watch The Ad here

The Cadbury brand has come up with a new campaign extending the old theme in a new advertisement. Cadbury 5Star theme-Eat 5 Star, Do Nothing. One should appreciate Cadbury for continuing its same old theme for its new ad campaign. Of course, the brand has got consistency in marketing campaigns without confusing the viewers. For me, the theme was bit nostalgic, maybe it helped connect with youth as the majority of them love to do nothing.

ITC to grab a bite of Rs 11,000-crore Chocolate Market

ITC entered into Rs 11,000-crore chocolate segment with over a dozen launches in the category. ITC’s product offerings include chocolates, chocolate cookies, wafers and spreads was part of the plan to make the business more profitable.

ITC’s bold decision to enter into chocolate decision should be appreciated as the whole market is dominantly played by few players like Cadbury, Amul, Luvit and others. Personally, I welcome the strategic decision of ITC’s entry into this chocolate segment, as the market is mostly influenced by one foreign player, and here there is one more Indian manufacturer through its brand “Fabelle”.

Click Here to Watch Ad

ITC claims that its going to redefine the Indian luxury chocolate segment through its chocolate experiences for Indian consumers through its distinguished chocolate offerings like Fabelle Choco Deck and Fabelle Soft centers

RELIANCE RETAIL LAUNCHES ITS OWN BRAND - "PuricInstaSafe"

Reliance’s retail consumer brands division has launched “Puric InstaSafe” an exclusive personal hygiene and home care brand. Puric InstaSafe is offers a wide range of personal hygiene and home disinfectant products to address the growing needs for hygiene and safety among consumers. The products are infused and enriched with the natural ingredients like Camphor, Neem and Turmeric, The brand claims that its products delivers a new way to experience safety through sensorials and fragrance and also claims that it acts against germs and viruses instantly assures complete protection. Perhaps it might be the reason behind giving the brand name “InstaSafe”.

Puric InstaSafe products are available at all Reliance Retail grocery stores and consumers can also order online through JioMart, Netmeds or can buy at the nearest kirana outlet. It seems the company trying to give Indian touch to the brand, whose main ingradients are Camphor, Neem and Turmeric which are very natural products for any Indian household which is the USP of this brand. Well, I would like to watch the brand wether its USP will help fight the competition and in garnering significant market share. Its major competitors are from Dettol, ITC, and Godrej.

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