Thursday, April 7, 2011
Wednesday, April 6, 2011
Maruthi Kizashi
Recently, Maruti Suzuki launched luxurious sports sedan Namely Kizashi (Kizashi is a Japanese word meaning prelude and signifies a “sign of good things to come”). It has got perfect blend of European taste and Japanese quality. Maruthi desires to target D segment with its kizashi. It is mainly targeted for those who want lifestyle enjoyment and for driving freaks.
It is Mid-size sports sedan car and looks very attractive with its U shape upper and lower grille, foglights and headlights etc. The car looks very elegant form both front and rear angles and comes equipped with all luxuries features. Overall the vehicle is a complete package of qulity features and powerful engine with stunning exteriors and interiors. The interiors are very spacious and roomy with leg room space with other storage area. Maruti Kizashi is priced between 16 -18 lakh and with a fuel efficiency 12.45/ltr.
The design concept was based on a charismatic athlete in motion that typically characterized by visibly strong presence, strength & power and with a body honed for victory.
Certainly, Maruti Kizashi will give huge competition to the Skoda Octavia, Corolla, Toyota, Honda Civic and the Chevrolet Cruze.
Taglines Related to Maruti Suzuki's Products:
Maruti Suzuki - Way of Life
Kizashi - A Sign of Great Things to Come
Grand Vitara - Play it Your Way
DZire - The Heart Car
Maruti SX4 - Men are Back
Maruti Swift - You're The Fuel
Ritz - Live The Moment
A-Star - Stop @ Nothing
Maruti EECO - Happiness Family Size !
WagonR - For the Smarter Race
Maruti Gypsy -There is a Gypsy in everyone
Omni - Fits All
Estillo - Take a Fresh View of Life
Alto - Lets Go.
Maruti 800 - Change your Life
Ranganadh Emmadi
Friday, April 1, 2011
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Ranganadh Emmadi
Saturday, March 5, 2011
ASSIGNMENT QUESTIONS FOR 4th SEMESTER MBA STUDENTS: MAJOR-I (CONSUMER BEHAVIOUR)
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Ø Consumer behaviour research process
Ø Theories of Motivation
Ø Theories of personality& its marketing implications
Ø Concept of perception & its impact on marketing
Ø Principles of Learning
Ø Split brain theory
Ø Culture
Ø Cross cultural marketing practices
Ø Reference groups
Ø Family life cycle stages
Ø Consumer decision making
Ø Post purchase behaviour
Ø Howard shth Model
Ø Engel, Blackwell & Miniard Model
Ø Consumerism
Ø Contemporary models
Ø Generic Model of consumer behaviour
Ø Information processing Theory
Ø Retrieval of information
Ø steps between evaluation of alternatives and purchase decision
ASSIGNMENT QUESTIONS FOR 4th SEMESTER MBA STUDENTS: MAJOR-II/MINOR (SRM)
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Ø 4 I's of Services
Ø Scope of Service Marketing
Ø Customer perceptions
Ø Customer expectations
Ø Dimensions of quality
Ø Measuring service quality
Ø Gap analysis
Ø Benefits of service quality initiative
Ø Service Market Triangle
Ø Retention strategies
Ø Internal marketing
Ø Relationship Marketing
Ø Retailing & types of Retailing
Ø Factors affecting in Retailing
Ø Strategic issues in Retailing
Ø Concept and importance of logistic management
Ø Objectives of Good Store Design
Ø Store layout Design
Ø Visual communication
Ø Retail Strategy
Students can contact me for any quries on the subject, at askranganadh@gmail.com
