ASSIGNMENT QUESTIONS FOR 4th SEMESTER MBA STUDENTS: MAJOR-I (CONSUMER BEHAVIOUR)
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Ø Consumer behaviour research process
Ø Theories of Motivation
Ø Theories of personality& its marketing implications
Ø Concept of perception & its impact on marketing
Ø Principles of Learning
Ø Split brain theory
Ø Culture
Ø Cross cultural marketing practices
Ø Reference groups
Ø Family life cycle stages
Ø Consumer decision making
Ø Post purchase behaviour
Ø Howard shth Model
Ø Engel, Blackwell & Miniard Model
Ø Consumerism
Ø Contemporary models
Ø Generic Model of consumer behaviour
Ø Information processing Theory
Ø Retrieval of information
Ø steps between evaluation of alternatives and purchase decision
ASSIGNMENT QUESTIONS FOR 4th SEMESTER MBA STUDENTS: MAJOR-II/MINOR (SRM)
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Ø 4 I's of Services
Ø Scope of Service Marketing
Ø Customer perceptions
Ø Customer expectations
Ø Dimensions of quality
Ø Measuring service quality
Ø Gap analysis
Ø Benefits of service quality initiative
Ø Service Market Triangle
Ø Retention strategies
Ø Internal marketing
Ø Relationship Marketing
Ø Retailing & types of Retailing
Ø Factors affecting in Retailing
Ø Strategic issues in Retailing
Ø Concept and importance of logistic management
Ø Objectives of Good Store Design
Ø Store layout Design
Ø Visual communication
Ø Retail Strategy
Students can contact me for any quries on the subject, at askranganadh@gmail.com
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