Maruthi Kizashi

Maruti Suzuki - Kizashi







Recently, Maruti Suzuki launched luxurious sports sedan Namely Kizashi (Kizashi is a Japanese word meaning prelude and signifies a “sign of good things to come”). It has got perfect blend of European taste and Japanese quality. Maruthi desires to target D segment with its kizashi. It is mainly targeted for those who want lifestyle enjoyment and for driving freaks.


It is Mid-size sports sedan car and looks very attractive with its U shape upper and lower grille, foglights and headlights etc. The car looks very elegant form both front and rear angles and comes equipped with all luxuries features. Overall the vehicle is a complete package of qulity features and powerful engine with stunning exteriors and interiors. The interiors are very spacious and roomy with leg room space with other storage area. Maruti Kizashi is priced between 16 -18 lakh and with a fuel efficiency 12.45/ltr.


The design concept was based on a charismatic athlete in motion that typically characterized by visibly strong presence, strength & power and with a body honed for victory.


Certainly, Maruti Kizashi will give huge competition to the Skoda Octavia, Corolla, Toyota, Honda Civic and the Chevrolet Cruze.

Taglines Related to Maruti Suzuki's  Products:

 

Maruti Suzuki - Way of Life

 

Kizashi - A Sign of Great Things to Come

 

Grand Vitara - Play it Your Way

 

DZire - The Heart Car

 

Maruti SX4 - Men are Back

 

Maruti Swift - You're The Fuel

 

Ritz - Live The Moment

 

A-Star - Stop @ Nothing

 

Maruti EECO - Happiness Family Size !

 

WagonR - For the Smarter Race

 

Maruti Gypsy -There is a Gypsy in everyone

 

Omni - Fits All

 

Estillo - Take a Fresh View of Life

 

Alto - Lets  Go.

 

Maruti 800 - Change your Life

Ranganadh Emmadi

BRAND: TVS WEGO

TVS company is in the limelight again with its new brand/product Wego, after its vehicles TVS Victor and TVS Apache motorcycle.

Recently, it launched gear less scooter TVS Wego, with engine capacity of 110cc which is priced around Rs.42000. Though it has already launched TVS Scooty with 60cc, the main intention in launching the product is to encounter and compete with Honda Activa, the market leader in this segment. Hero Honda, another competitor, also offers Hero Honda pleasure that targets lady customers.

Moreover, the time of launching of Wego is perfectly planned when the Honda could not meet the demand for Activa, with its long waiting period. This would certainly make customers compel to look for the alternatives in this segment. It is also considered that Wego could well compete with its market leader with its different value propositions.

Wego with its design, style, innovative features and with body balance (USP) which is essential for safety and stability, and critical factor for the balance of the vehicle, which was lacking in some of the scooters. TVS company chosen the feature as its USP and try to promote heavily.

With its unique value propositions i.e the body balance which is the USP and also the positioning element of the product, TVS company communicated the same to its target customers (couples) through its TVC and try to create association between the brand and body balance.

          Certainly Wego, could pose challenge to Activa with its heavy promotional campaign. Moreover, the success of the product relys on the performance, and Indian consumers are very conservative and won't take purchase decision until they get positive customer reviews about the product.        

   

--
Ranganadh Emmadi

    ASSIGNMENT QUESTIONS FOR 4th  SEMESTER MBA STUDENTS: MAJOR-I (CONSUMER BEHAVIOUR)

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Ø     Consumer behaviour research process

Ø     Theories of Motivation

Ø     Theories of personality& its marketing implications

Ø     Concept of perception & its impact on marketing

Ø      Principles of Learning

Ø     Split brain theory

Ø     Culture

Ø     Cross cultural marketing practices

Ø     Reference groups

Ø     Family life cycle stages

Ø     Consumer decision making

Ø     Post purchase behaviour

Ø     Howard shth Model

Ø     Engel, Blackwell & Miniard Model

Ø     Consumerism

Ø     Contemporary models

Ø     Generic Model of consumer behaviour

Ø     Information processing Theory

Ø     Retrieval of information

Ø     steps between evaluation of alternatives and purchase decision

 

 

    ASSIGNMENT QUESTIONS FOR 4th    SEMESTER MBA STUDENTS: MAJOR-II/MINOR (SRM)

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Ø     4 I's of Services

Ø     Scope of Service Marketing

Ø     Customer perceptions

Ø     Customer expectations

Ø     Dimensions of quality

Ø     Measuring service quality

Ø     Gap analysis

Ø     Benefits of service quality initiative

Ø     Service Market Triangle

Ø     Retention strategies

Ø     Internal marketing

Ø     Relationship Marketing

Ø     Retailing & types of Retailing

Ø     Factors affecting in Retailing

Ø     Strategic issues in Retailing

Ø     Concept and importance of logistic management

Ø     Objectives of Good Store Design

Ø     Store layout Design

Ø     Visual communication

Ø    Retail Strategy

 

 

Students can contact me for any quries on the subject, at askranganadh@gmail.com

 

Ranganadh Emmadi

Project Titles For Marketing

 

• ADVERTISING AND SALES PROMOTION TECHNIQUES USED BY RETAIL BUSINESSES WITH SPECIAL REFERENCE TO BIG BAZAAR

• ADVERTISING STRATEGY OF MAX NEW YORK LIFE INSURANCE COMPANY LTD.
• TO UNDERSTAND THE INTERNATIONAL MARKETING, ADVERTISING AND PROMOTION STRATEGIES OF NOKIA
• BRAND IDENTITY OF LUX
• PRODUCT STRATEGIES OF PRIVATE LIFE INSURANCE COMPANIES
• EFFECTIVENESS OF ADVERTISING ON REAL ESTATE SECTOR
• STUDY ON CONSUMER EXPECTATIONS AND PERCEPTIONS TOWARDS CONSUMER LOANS
• STUDY ON CREATION OF LUXURY BRAND
• STRATEGIES USED TO BUILD SUCCESSFUL INTERNET BASED CUSTOMER SERVICES
• STUDY OF AWARENESS AND ACCEPTABILITY OF UPVC WINDOWS AND DOOR SYSTEMS
• CHANGING TRENDS IN FMCG INDUSTRY IN INDIA
• STUDY OF CONSUMER BEHAVIOUR IN AUTOMOBILE INDUSTRY
• CUSTOMER BUYING BEHAVIOUR TOWARDS INSURANCE PRODUCTS
• PROMOTION STRATEGIES FOLLOWED IN INSURANCE SECTOR
• STUDY ON CHANGING CONSUMER PREFERENCE TOWARDS ORGANISED RETAILING
• FROM UN-ORGANISED RETAILING.
• STUDY ON "IMPACT OF ADVERTISING IN B2B MARKETING"
• DISTRIBUTION NETWORK & GENERAL INSURANCE INDUSTRY
• A STUDY ON DISTRIBUTION CHANNELS IN ALUMINUM INDUSTRY
• STUDY ON STRATEGIES FOR PROMOTING RETAILERS' BRANDS
• STUDY OF OPERATIONS & MARKETING OF CHEMICAL GOODS IN SSI
• MARKETING IN FMCG SECTOR
• E-MARKETING OF FINANCIAL SERVICES: RELATIONSHIP APPROACH
• UNDERSTANDING CROSS CULTURAL LITERACY IN INTERNATIONAL BUSINESS
• THE STUDY OF OPERATIONS & MARKETING OF INDIAN PHARMACEUTICAL INDUSTRY
• IMPACT OF PROMOTIONAL ACTIVITIES AT MALL ON CONSUMERS BEHAVIOUR AT SHOPPING MALLS
• A STUDY ON INDIAN PHARMACEUTICAL INDUSTRY
• MANAGING OF LUXURY BRANDS
• STUDY ON FACTORS INFLUENCING ADAPTABILITY & USABILITY OF CONSUMER ELECTRONICS
• STUDY OF CONSUMER BEHAVIOUR RELATED TO DIFFERENT SOAP BRANDS IN HYDERABAD
• IMPACT OF SMALL CAR SEGMENT ON TWO-WHEELER INDUSTRY
• INFLUENCE OF BRANDING ON CONSUMER PURCHASING BEHAVIOUR
• ANALYSIS OF FACTORS INFLUENCING IN SELECTION OF MOBILE SERVICE PROVIDERS IN HYDERABAD
• IMPACT OF NANO ON TWO WHEELER INDUSTRY
• STUDY AND ANALYSIS OF MARKET POTENTIAL OF PVC WINDOWS AND DOORS
• CONSUMER BEHAVIOUR TOWARDS PUBLIC SECTOR AND PRIVATE SECTOR BANKS
• ANALYSIS OF SALES PROMOTIONS ABILITY TO PROMPT BRAND
• MEASURING EFFECTIVENESS OF DISPLAY SYSTEM FOR CHOCOLATE IN RETAIL
• CHOOSING RETAIL LOCATIONS FOR SHOPPING IN INDIA (RETAIL INDUSTRY)
• INTEGRATED MARKETING COMMUNICATIONS (IMC)
• ANALYSIS OF THE ROLE OF OUTDOOR ADVERTISING AND ESTABLISHING STRATEGIES FOR MANAGING SPACE
• CONSUMER PERCEPTION OF M-COMMERCE
• A STUDY OF CUSTOMER PERCEPTION OF SERVICE QUALITY DIMENSION IN INSURANCE INDUSTRY
• STUDY ON MEDICAL TOURISM AND GROWTH OF HEALTH CARE SECTOR
• INNOVATIONS IN MARKETING IN ELECTRONIC AND IT COMPANIES
• PERCEPTUAL MAPPING OF TWO-WHEELER INDUSTRY
• STUDY ON PERCEPTION OF CUSTOMERS ON MUTUAL FUND ADVERTISEMENT
• CUSTOMER PERCEPTION OF ONLINE PURCHASES IN HYDERABAD
• IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON COMMUNICATION INDUSTRY
• A STUDY ON 'READY TO EAT' FOOD INDUSTRY AND COMPARATIVE ANALYSIS OF 'READY TO EAT'
• A STUDY ON ASSESSING THE FACTORS LEADING TO THE PURCHASE OF BIKES AND
• COMPARATIVE ANALYSIS OF URBAN AND SEMI URBAN BUYING BEHAVIOUR
• A STUDY ON E-MARKETING OF FINANCIAL SERVICES: RELATIONSHIP APPROACH
• CONSUMER'S PERCEPTION TOWARDS BRANDED JEWELLERY" - A STUDY
• THE STUDY OF CUSTOMER PERCEPTIONS TOWARDS AYURVEDIC HEALTH SPAS"
• THE STUDY OF CUSTOMER PERCEPTIONS TOWARDS AYURVEDIC HEALTH PRODUCTS"
• AN ANALYSIS OF POSSIBLE STRATEGIES FOR SUCCESSFUL INTERNET BASED CUSTOMER SERVICES"

 

•   ANALYSING THE SCOPE OF ADVERTISING IN REAL ESTATE SECTOR IN INDIA
• A STUDY ON THE PERCEPTION OF THE POTENTIAL CUSTOMERS TOWARDS ELECTRIC CARS"
• A STUDY OF CONSUMER BEHAVIOUR TOWARDS LIFE INSURANCE PRODUCTS IN HYDERABAD
• ANALYSIS OF THE EFFECTIVENESS OF BRANDING ON LUXURY PRODUCTS
• A STUDY ON CHANGING IMPORTANCE OF VARIOUS MEDIA VEHICLES OF ADVERTISING"
• STUDY OF FACTORS WHICH INFLUENCE THE LOCATION OF RETAIL OUTLET"
• A COMPARATIVE STUDY ON CUSTOMER'S PERCEPTION TOWARDS CREDIT CARDS OFFERED BY NATIONALISED BANKS AND MNC BANKS
• A STUDY ON THE EFFECTIVENESS OF USING BANKS AS A CHANNEL FOR SELLING LIFE INSURANCE PRODUCTS
• A STUDY OF BUYER BEHAVIOR TOWARDS AFTER-SALES-SERVICE OF ELECTRONIC PRODUCTS"
• STUDY OF CONSUMER BEHAVIOUR RELATED TO DIFFERENT BATHING SOAP BRANDS IN HYDERABAD
• CUSTOMER PERCEPTION TOWARDS FOREIGN RETAILERS ENTERING INDIA"
• A STUDY ON CONSUMER'S PERCEPTION ON MICRO INSURANCE SCHEMES
• A STUDY ON CONSUMER PERCEPTION TOWARDS SERVICE QUALITY OF INTERNET BANKING"
• A STUDY ON CONSUMER BEHAVIOR WITH REFERENCE TO PREFERENCE OF BRANDS IN CELLULAR PHONES"
• ANALYSIS OF FACTORS INFLUENCING IN SELECTION OF MAJOR GSM SERVICE PROVIDERS IN HYDERABAD & SECUNDERABAD
• EFFECTS OF NEGATIVE WORD OF MOUTH COMMUNICATION ON BRAND EQUITY"
• A STUDY ON IMPACT OF SERVICE QUALITY ON CUSTOMER SATISFACTION IN INSURANCE INDUSTRY": CUSTOMER PERSPECTIVE
• STUDY OF AWARENESS AND ACCEPTIBILITY OF UPVC WINDOWS AND DOOR SYSTEMS
• A STUDY ON THE IMPACT OF LOYALTY PROGRAMS ON CONSUMER PURCHASE BEHAVIOR AND LOYALTY"
• CONSUMER BEHAVIOUR TOWARDS PUBLIC SECTOR AND PRIVATE SECTOR BANKS
• STUDY ON CHANGING CONSUMER PREFERENCE TOWARDS ORGANISED RETAILING FROM UN-ORGANISED RETAILING
• A SURVEY OF MARKET POTENTIAL OF UPVC WINDOWS AND DOORS IN HYDERABAD/VISAKAPATNAM/TIRUPATHI
• A STUDY ON CONSUMERS' PERCEPTION TOWARDS LUXURY CAR SEGMENT"
• STUDY ON CONSUMER PERCEPTION OF ORGANIZED RETALING IN INDIA"
• EFFECTIVENESS OF E-CRM IN INSURANCE INDUSTRY BY MOBILE SERVICE"

• A STUDY ON EFFECTIVENESS OF ONLINE SOCIAL NETWORKS AND USER PERCEPTION"
• DEVELOPING A COMMUNICATION STRATEGY FOR CYCLE BRAND AGARBATHI AT ADFACTORS PR PVT LTD
• CONSUMER BEHAVIOUR TOWARDS ELECTRONIC SECURITY SOLUTIONS, ANALYSIS OF COMPETITIVE STRENGTH & MARKET VISIBITLITY OF TATA HEONEYWELL SECURITY SOLUTIONS IN SOME CITY
• BRAND PERCEPTION OF SAMSUNG A DEALERS SURVEY IN HYEDERABAD Region
• DISTRIBUTORS PERCEPTION TOWARDS ASM'S, SALES EXECUTIVES & THE COCA-COLA COMPANY
• A COMPARATIVE STUDY OF KARNATAKA AND KERALA CONSUMERS BUYING
• BEHAVIOUR TOWARDS BRANDED CLOTH IN BANGALORE CITY
• BUYER'S BEHAVIOUR TOWARDS ELECTRONIC SECURITY SYSTEMS IN HOSPITALS AND HOTELS WITH REFERENCE TO THE MARKETING DEPARTMENT
• A COMPARATIVE STUDY OF TAMILIAN & ANDHARITE CONSUMERS BUYING BEHAVIOUR TOWARDS BRANDED CLOTHES IN HYDERABAD CITY
• UNDERSTANDING THE QUALITIES & ATTRIBUTES OF A MEDICAL REPRESENTATIVE THROUGH DOCTORS & MEDICAL REPRESENTATIVES
• COMPARISON BETWEEN SAMSUNG AND OTHER CONSUMER DURABLE BRANDS

• COMPETITIVE ANALYSIS OF AIRTEL COMPARED TO OTHER SERICE PROVIDERS
• POLICY HOLDERS ATTITUDE AND SATISFACTION
• MARKETING STRATEGY ADOPTED FOR SELLING DIFFERENT MOBILES
• EFFECTIVE RETAIL DISTRIBUTION IN INSURANCE
• CUSTOMER PERCEPTION ON MUTUAL FUND
• CUSTOMER PERCEPTION ON PERFORMANCE OF MUTUAL FUND
• CUSTOMER PERCEPTION FOR ONLINE TRADING
• CUSTOMER TASTE AND PREFERENCE
• CUSTOMER SATISFACTION
• CUSTOMER PREFERENCE TOWARDS PHOTO STUDIO
• CUSTOMER BEHAVIOUR
• CUSTOMER AWARENESS
• CUSTOMER PREFERENCE TOWARDS PROMOTIONAL ACTIVITIES
• BRAND IMAGE
• BRAND PREFERENCE
• COMPARATIVE STUDY ON BRAND LOYALTY
• CONSUMER PREFRENCE TOWARDS BRANDED AND ASSEMBLED COMPUTERS
• DEVELOPING MARKETING STRATEGIES
• DISTRIBUTION & PROMOTIONAL STRATEGIES
• EFFECTIVENESS OF RURAL DISTRIBUTION
• A STUDY ON EFFECTIVENESS OF AFTER SALES SERVICE