ZOFF Foods, the Raipur-based pioneer in premium whole spices, is now stirring up the Ready-to-Cook (RTC) segment with the launch of its new ‘Quick Homestyle Food’ category. In a strategic move that aligns with evolving consumer preferences and busy urban lifestyles, ZOFF has joined hands with Reliance Retail to bring this new range to consumers across India. The freshly launched lineup features 5-Minute Gravies priced at ₹150 and 1-Minute Marinades at ₹75, available in four delicious vegetarian and non-vegetarian variants each. These products are now available pan-India via the official ZOFF website (https://zofffoods.com), Reliance Retail outlets, and will soon launch on e-commerce and quick commerce platforms by the end of the month.
Designed to simplify everyday cooking without compromising on authenticity or flavour, ZOFF’s Quick Homestyle Food range is perfect for busy home cooks. The 5-Minute Gravies—featuring options like Paneer Gravy and Magic Mix for vegetarians, and Chicken and Mutton Gravies for non-vegetarians—aim to deliver a rich, slow-cooked taste in minutes. Meanwhile, the 1-Minute Marinades cater to diverse regional cravings with options such as Paneer Tikka, Chicken Chettinad, Fish Fry, and Tandoori Chicken. The approach is refreshingly clean: no preservatives, no excessive salt or additives, and all perishable ingredients like paneer, chicken, or fish are added fresh by the user. This puts control over taste, hygiene, and quality back into the hands of consumers—while drastically reducing prep time.
Akash Agrawalla, Co-Founder of ZOFF Foods, emphasized the brand’s vision of blending tradition with modern culinary needs. “Indian kitchens are built on heritage and love. Our new Quick Homestyle Food range honours that spirit while delivering on convenience,” he said. “This expansion is a natural step from our success in whole spices. Our promise of purity continues with every pack—and with Reliance Retail, we’re bringing this innovation to 400+ stores by July 2025.”
Echoing this sentiment, Co-Founder Ashish Agrawal shared, “Our evolving range—from spices to RTC products—reflects our commitment to innovation rooted in authenticity. We’re enabling Indian kitchens to embrace new levels of ease, without sacrificing tradition.”
As Indian consumers lean further into health-conscious and time-saving food options, ZOFF’s entry into RTC represents more than product diversification—it signals a leap toward becoming a comprehensive kitchen solutions brand. By offering homestyle flavors in a matter of minutes, ZOFF Foods is not only responding to market demand but reshaping it. With clean-label values, strong distribution, and a deep understanding of Indian taste profiles, ZOFF’s Quick Homestyle Food range promises to redefine the ready-to-cook experience for the modern Indian home.
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