1. A hill destination notices a sharp rise in tourist arrivals during weekends, causing overcrowding and pressure on local resources. The Tourism Department wants to spread tourist inflow across weekdays. Which strategy should they adopt?
(A) Price skimming
(B) Differential pricing
(C) Mass promotion
(D) Product standardization
2. A heritage hotel receives negative reviews about slow service but excellent ambiance. To address this, the manager conducts training for staff and redesigns service processes. This approach is an example of:
(A) Service recovery
(B) Capacity management
(C) Total Quality Management (TQM)
(D) Benchmarking
3. A wildlife sanctuary wants to balance conservation and tourism. The administration decides to limit the number of visitors per day. This is an example of managing:
(A) Carrying capacity
(B) Product diversification
(C) Demand forecasting
(D) Destination branding
4. A tour company launches customized spiritual tours for senior citizens after noticing a demographic shift. Which segmentation base is being used?
(A) Psychographic
(B) Behavioural
(C) Geographic
(D) Demographic
5. A popular beach destination faces waste disposal issues due to rising tourist numbers. The local authority introduces eco-fees to fund waste management. This reflects principles of:
(A) Responsible tourism
(B) Adventure tourism
(C) Dark tourism
(D) Luxury tourism
6. A travel agency adopts AI chatbots to respond to customer inquiries 24/7. This change mainly improves:
(A) Product packaging
(B) Service reliability
(C) Promotional strategy
(D) Distribution channels
7. A museum wants to increase visitor engagement and decides to introduce interactive digital screens that tell stories about exhibits. This is a step toward:
(A) Digital transformation
(B) Tourism privatization
(C) Cultural commodification
(D) Price leadership
8. A hotel chain is evaluating market demand before expanding to a new city. They analyze past data and conduct surveys. This process is known as:
(A) Feasibility study
(B) Stakeholder mapping
(C) Market positioning
(D) Inventory management
9. A theme park offers discounted family packages during school vacations to increase visitor numbers. This strategy is an example of:
(A) Promotion mix
(B) Seasonal pricing
(C) Penetration pricing
(D) Merchandising
10. A trekking operator mandates safety briefings and provides standard safety kits before each trek. This reflects focus on:
(A) Tourism marketing
(B) Destination branding
(C) Risk management
(D) Customer delight
11. A rural village starts promoting its traditional handicraft and local cuisine to attract tourists. This promotes:
(A) Urban tourism
(B) Sustainable rural tourism
(C) Dark tourism
(D) Space tourism
12. A resort introduces a loyalty program to retain customers. The strategy primarily aims at:
(A) Market penetration
(B) Customer relationship management
(C) Financial restructuring
(D) Supply chain management
13. A state tourism board partners with airlines and hotels to offer discounted travel packages. This is an example of:
(A) Vertical integration
(B) Co-branding
(C) Public-private partnership
(D) Horizontal merger
14. A heritage site is facing deterioration due to excessive footfall. The management decides to introduce virtual tours. This helps in:
(A) Reducing service perishability
(B) Reducing physical pressure
(C) Enhancing product customization
(D) Increasing price elasticity
15. A hotel identifies that business travelers prefer express check-ins. The hotel starts a mobile check-in system. The decision is based on:
(A) Operations research
(B) Consumer behaviour analysis
(C) Niche marketing
(D) Push strategy
16. The tourism department wants to improve visitor satisfaction at a pilgrimage site. They focus on improving sanitation, signage, and crowd control. These improvements reflect:
(A) Core product enhancement
(B) Augmented product improvement
(C) Brand repositioning
(D) Product diversification
17. A tour operator develops packages based on trekking difficulty levels—beginner, moderate, and advanced. This is an example of:
(A) Psychographic segmentation
(B) Usage rate segmentation
(C) Benefit segmentation
(D) Geographic segmentation
18. A national park introduces a mobile app for online ticketing and route navigation. This improves the destination’s:
(A) Place utility
(B) Promotional efficiency
(C) Service delivery system
(D) Tourism life cycle
19. An airline facing stiff competition introduces flexible fares and free rescheduling. This strategic move is aimed at improving:
(A) Competitive positioning
(B) Branding
(C) Market clustering
(D) Demand contraction
20. A city planning to become a MICE destination invests heavily in convention centers and international hotels. This represents:
(A) Diversification strategy
(B) Product development
(C) Destination development
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