FIZZ JEERA MASALA DRINK TO GO NATIONAL

House of Bindu, the flagship beverage brand under SG Corporates, is embarking on an ambitious national expansion journey. Known for Karnataka's beloved Bindu Fizz Jeera Masala, the brand is set to enter markets across Uttar Pradesh, Bihar, West Bengal, Maharashtra, Gujarat, Rajasthan, Punjab, and Delhi-NCR. With a target of reaching 5 lakh retail outlets, the company is implementing a robust multi-channel distribution strategy backed by a 400-strong sales team and strategic manufacturing partnerships in North and East India to complement its existing South Indian production hubs. 

SG Corporates has set an audacious revenue target of ₹1000 crore within three years, capitalizing on the growing consumer preference for regional and nostalgia-driven beverages. The brand's diverse portfolio includes carbonated drinks like Bindu Ginger and Limite, fruit-based beverages such as Sipon Litchi, energy drinks like B-HOT Energy, and a snacking range under the SnakUp label. This expansion comes at a time when India's ethnic beverage market, valued at ₹700 crore in 2023, is projected to grow at 7.7% CAGR, offering significant growth potential. 

Already a household name in South India with a strong presence in modern trade outlets like DMart and Reliance Retail, House of Bindu is now strengthening its pan-India footprint. The company's legacy, rooted in trust and tradition since its inception in 1987, is supported by an extensive distribution network of 1,500+ distributors and 20+ warehouses. According to Managing Director Sathya Shankar, Bindu's authentic flavors resonate deeply with consumers, making it more than just a beverage—it's a celebration of India's culinary heritage. With its consumer-first approach and agile supply chain, House of Bindu aims to become India's most loved homegrown beverage brand by 2030, offering the "pure taste of happiness" to consumers nationwide.

Réal Expands Its Portfolio with the Launch of Premium Cocktail Mixers – Réal Cheers

Dabur India Limited’s popular packaged fruit juice brand, Réal, has expanded its portfolio with the launch of Réal Cheers, a premium range of cocktail mixers. Designed to elevate the drinking experience, these mixers combine high-quality ingredients with expertly crafted flavors, staying true to Réal’s legacy of taste and innovation. The new lineup includes four exciting variants—Jamuntini, Green Apple Mojito, Tonic Water, and Ginger Ale—each packaged in bold, vibrant cans with eye-catching caricatures. The mixers are tailored to modern consumers, particularly millennials and Gen Z, offering convenience without compromising on premium quality.

Mayank Kumar, Vice President of Marketing at Dabur India Ltd., emphasized the brand’s commitment to innovation, stating that Réal Cheers strengthens their position in the beverage category while meeting evolving consumer preferences. Monisha Prasher, G.M. of Marketing – Foods, highlighted the mixers’ versatility and ease of use, ensuring they deliver delicious results for any cocktail. Available in 250ml cans, Réal Cheers is priced at Rs. 99 for Jamuntini and Green Apple Mojito, and Rs. 65 for Ginger Ale and Tonic Water. The product is currently sold on quick-commerce platforms like Zepto, Swiggy Instamart, Big Basket, and Blinkit, with plans for wider retail distribution soon. 

To celebrate the launch, Réal has introduced a new campaign showcasing its expansion into the cocktail mixer segment, reinforcing its expertise in high-quality beverages. With Réal Cheers, Dabur aims to redefine the mixer market in India, offering consumers a perfect blend of convenience, taste, and premium quality for every occasion.

ZOFF Foods Enters Ready-to-Cook (RTC) Market with ‘Quick Homestyle Food’ Range in Partnership with Reliance Retail

ZOFF Foods, the Raipur-based pioneer in premium whole spices, is now stirring up the Ready-to-Cook (RTC) segment with the launch of its new ‘Quick Homestyle Food’ category. In a strategic move that aligns with evolving consumer preferences and busy urban lifestyles, ZOFF has joined hands with Reliance Retail to bring this new range to consumers across India. The freshly launched lineup features 5-Minute Gravies priced at ₹150 and 1-Minute Marinades at ₹75, available in four delicious vegetarian and non-vegetarian variants each. These products are now available pan-India via the official ZOFF website (https://zofffoods.com), Reliance Retail outlets, and will soon launch on e-commerce and quick commerce platforms by the end of the month.

Designed to simplify everyday cooking without compromising on authenticity or flavour, ZOFF’s Quick Homestyle Food range is perfect for busy home cooks. The 5-Minute Gravies—featuring options like Paneer Gravy and Magic Mix for vegetarians, and Chicken and Mutton Gravies for non-vegetarians—aim to deliver a rich, slow-cooked taste in minutes. Meanwhile, the 1-Minute Marinades cater to diverse regional cravings with options such as Paneer Tikka, Chicken Chettinad, Fish Fry, and Tandoori Chicken. The approach is refreshingly clean: no preservatives, no excessive salt or additives, and all perishable ingredients like paneer, chicken, or fish are added fresh by the user. This puts control over taste, hygiene, and quality back into the hands of consumers—while drastically reducing prep time.

Akash Agrawalla, Co-Founder of ZOFF Foods, emphasized the brand’s vision of blending tradition with modern culinary needs. “Indian kitchens are built on heritage and love. Our new Quick Homestyle Food range honours that spirit while delivering on convenience,” he said. “This expansion is a natural step from our success in whole spices. Our promise of purity continues with every pack—and with Reliance Retail, we’re bringing this innovation to 400+ stores by July 2025.”

Echoing this sentiment, Co-Founder Ashish Agrawal shared, “Our evolving range—from spices to RTC products—reflects our commitment to innovation rooted in authenticity. We’re enabling Indian kitchens to embrace new levels of ease, without sacrificing tradition.”

As Indian consumers lean further into health-conscious and time-saving food options, ZOFF’s entry into RTC represents more than product diversification—it signals a leap toward becoming a comprehensive kitchen solutions brand. By offering homestyle flavors in a matter of minutes, ZOFF Foods is not only responding to market demand but reshaping it. With clean-label values, strong distribution, and a deep understanding of Indian taste profiles, ZOFF’s Quick Homestyle Food range promises to redefine the ready-to-cook experience for the modern Indian home.

Percol Coffee Debuts in India, Merging Global Heritage with Local Sophistication

CCL Products (India) Limited, a leading name in India’s coffee manufacturing space, has officially launched Percol, a UK-based premium coffee brand, into the Indian market. The launch follows CCL’s strategic acquisition of Percol in 2023—an iconic brand that CCL had already been closely associated with for years by developing its instant blends for the UK market. Recognizing the brand’s core value and global appeal, CCL took a bold step to acquire and reintroduce it, this time to Indian consumers, aiming to enrich the at-home coffee experience for India’s growing community of coffee lovers.

Founded in 1987 by Brian Chapman, Percol quickly became a pioneer in the UK coffee space by being the first brand to receive Fairtrade certification. Over three decades, it earned a reputation for its commitment to quality, ethical sourcing, and sustainability—values that continue to resonate with modern, conscious consumers. Now entering a rapidly evolving Indian coffee market, Percol hopes to appeal to urban professionals and enthusiasts who value origin, craftsmanship, and meaningful packaging.

The launch introduces three premium freeze-dried instant coffee blends: Intenzo, Da Essenza, and Espresso Noir. These blends are crafted from beans sourced from top coffee-producing countries like Colombia and Vietnam, delivering nuanced flavor profiles for those who appreciate rich and layered coffee experiences. Each variety is presented in elegant, reusable 100g glass jars with metal caps and environmentally thoughtful outer packaging, embracing a plastic-free, design-forward aesthetic.

According to Praveen Jaipuriar, CEO of CCL Products, the launch reflects a shift in consumer preference toward refined flavors and responsible consumption. “Percol represents not just premium coffee, but a philosophy that resonates with today’s nuanced consumer, who is particular about sophistication, depth, and value,” he stated.

Currently available on major e-commerce platforms and select retail outlets, Percol is being introduced first in Tier-1 cities across North and West India. With this rollout, CCL reinforces its long-term vision of premiumising the Indian coffee segment by bringing global heritage brands closer to discerning Indian consumers.