FORCE MOTORS LAUNCHES FORCE ONE (SUV)

The launch of SUV from Force Motors has garnered attention from various sections across the society. Force motors launched its most anticipated SUV under the brand name Force one, 4x4 version which stole the show at the Force Motors stall at the 2012 Delhi Auto Expo.

 

Force entry into the passenger vehicle segment with the Force One has opened new opportunities for the company. The company already launched two-wheel drive version in mid-2011, However, the company needs a four wheel drive version. At the 2012 Delhi Auto Expo, Force unveiled a four-wheel drive version of the SUV. The engine will be the same 2.2-litre Daimler mill that does duty in the existing two-wheel drive variant. The price would around 10.65 lakh.

Force motor’s Force one will compete with the established players in the segment like Mahindra with its Scorpio and now XUV 500, Ford with its Endeavour, Toyota with Innova, and Nissan with its stylish X-Trail.

The Force One is very spacious, and got a ginormous glovebox and loads of cubby holes all round for storing knickknacks. The 2.2-litre diesel Daimler engine produces plenty of torque that kicks in at just the right rpm.

 Force One comes with features like progressive cruise control, independent air conditioning for occupants on all three rows of seats, leather interiors, parking sensor, brake pad wear indicator and a suspension kit from Lotus, the Force One is loaded to the hilt. The success of the Force One depends quality and strong after sales service set-up.