Important Questions in RMD for Semester Exams

Ist Unit

Define Marketing Research? Evolution of marketing Research and applications of Marketing Research?

 or 

 Write steps in Marketing Reserch Process

II unit 

What is measurement and scaling? write about different of scales including attitude scales?

 or

 What is questionnaire? what are steps in questionnaire design process?

III unit

Problem on Decision Tree

 or 

problems on  EMV, EOL, EVPI

IV unit

Mann Whitney U test

or 

Wilcoxan matched pair Test

V Unit

Problem on Multiple regression

or 

Research report preparation or Factor Analysis

Short Answer questions

Simulation

Experiment

Panel

Sampling

Validity of scale

Semantic defferential scale

Research design

Decision tree/theory

Secondary data

Questionnaire

Exploratory research

Types of scales

Non response error

Mortality

Regret criterion

Evpi

Mdss

Guttman scalogram

-- 

Ranganadh Emmadi