Tata Soulfull has unveiled its latest innovation, Ragi Bites Crème Wafers, a millet-based snack designed to redefine wholesome snacking with its tagline, "No Junk, Creamy Crunch." Combining ragi and jowar with delicious fillings—and no maida—the product challenges the notion that tasty snacks lack nutrition. Available in two packaging options—a ₹5 (10g) pocket-friendly pack (Cheese and Chocolate flavors) and a ₹50 (50g) family pack (Cheese, Chocolate, Strawberry, and Orange flavors)—it caters to both kids and parents, addressing the demand for guilt-free indulgence. Backed by a strategic marketing push, including TV ads on kids' channels and in-store sampling, Tata Soulfull aims to make millets exciting for the next generation. CMO Rasika Prashant highlights the brand's R&D-driven approach to deliver taste, affordability, and convenience while aligning with Tata Consumer Products' commitment to innovative, healthy food solutions. This launch not only offers a nutritious snacking alternative but also champions a shift toward mindful eating in India's evolving consumer landscape.
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