Continental Coffee Launches Lemon Iced Tea Premix: 10 Key Highlights
New Product Launch: Continental Coffee, a CCL Products subsidiary, introduces Continental THIS Lemon Iced Tea Premix, its first consumer-facing tea product.
Portfolio Expansion: Marks CCL’s entry into the retail tea segment, previously limited to institutional sales under Continental Chaay.
Dual Formats: Available in a 400g pouch and 140g stick pack (10g x 14 sticks) for individual and family use.
Wide Distribution: Sold via general trade, modern retail, and e-commerce platforms (Big Basket, Blinkit, Swiggy, Zepto, Amazon).
Consumer Insight: Targets young Indians who grew up with lime-based drinks but lacked easy homemade iced tea options.
Trend Alignment: Capitalizes on the rising demand for café-style iced tea at home.
Brand Vision: Raja Chakraborty, CMO, highlights innovation to meet evolving preferences with “locally inspired” solutions.
Experience at Home: Preetam Patnaik, Marketing Head, emphasizes recreating out-of-home beverage excitement indoors.
Seasonal Appeal: Designed for India’s summers, offering a zesty, cooling, and instant preparation.
Strategic Move: Reflects CCL’s shift beyond hot beverages into refreshing, convenient formats for broader consumer appeal.
Perfect for summer, this launch blends nostalgia with modern convenience! 🍋☕ #ContinentalCoffee #IcedTeaTrend
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