The
launch of the product is substantiated by ad campaign that showcases the
complete transformation of coffee beans to cup through combining technology and
creativity that highlights the core proposition of the great coffee and try to
establish strong memorable connection with consumers.
The company claims to become significant player in the Indian coffee market through innovative & relevant quality offerings that help strengthen its portfolio of coffee products, which further boost its market share by offering across india. Well the color pattern red, is captivating, has to watch how non south market react & respond to this another coffee variant from Tata consumer products, as it faces stringent competition from the leaders like Nescafe, Bru, well established coffee brands in the Indian market coffee market. Does this new coffee variant contribute to enhance market share for TCPL?? welcome comments!