Libero: Love Every Moment

Here is the new player in the baby care market, with the introduction of Libero soaps, powder, and baby soaps from swedan based Svenska Cellulosa Aktiebolaget (SCA). It also offers baby diapers. SCA is a global hygiene and forest products company that develops and produces sustainable personal care, tissue and forest products. The company market its products in about 100 countries under many strong brands with sales of EUR 10.7bn. With this, Johnson & Johnson (J&J) has got severe competition from a global player, though it faces minimal competition from wipro. 

Libero is positioned as skin friendly product and emphasizing natural positioning by comparing it to mother's touch. The brand tagline is " Love Every Moment" Economic Times estimates that there are 50mn babies in the age group 0-2 years and 304.8mn in the age group of 0-12. The market for baby footwear, apparel, and baby cosmetics is estimated to be around $12 bn growing at a CAGR of 17%. The diaper market is estimated to be 2500 crore and baby toiletries market is around Rs 2500 crore.

SCA has launched a whole range of products in the Indian market with family brand-Libero. Let us watch, as to how the company is promoting its products in Indian market and how SCA is going to infuse trust among Indian parents.

Watch the Ad Here:CLICK

Wipro Consumer Care Launches Body Lotion

Wipro, recently launched body lotions under the brand name Santoor. The skin category is estimated to be Rs.3000 crore which is highly competitive market and all leading players are vying for a share. HUL is the market leader in this category with more than 50% market share. Wipro wanted to make its stride in this category through the launch of the body lotion and its confident of about the success as the brand Santoor has got substantial market share in soaps and other categories. I felt the launch of this product is a part of strengthening its portfolio and leveraging its brand Santoor.

Watch the Ad Here:click Here

RAYMOND TO LAUNCH READY-TO-WEAR FORMAL MENS WEAR

Raymond, India’s leading and respected apparel brand, is reported to launch ready-to-wear formal wear under the brand “Raymond”.  Raymond is also into the ready-to-wear business with brands like Park Avenue, ColorPlus, Parx, and Notting Hill. India’s  mens wear market  size is estimated around Rs 97,000 crore, men's formal wear is around Rs 15,000 crore, with five to six premium brands amounting to Rs 3,000 crore.

With the addition of new brand Raymond, would definitely strengthen the company’s product portfolio, but it would certainly eat out the fabric sales and also will have profound impact on the other brands like Parx, ColorPlus, and NottingHill. And the company is in the rush for pushing the new brand Raymond (Ready-To-Wear).

Watch the Ad Here:Raymonds ready-to-wear TVC

Green Retailing

Green Retailing referred to designing and implanting green practices in store operations and also from the supply chain side. Recently more retailers are joining the bandwagon as consumers are increasingly becoming aware of eco-friendly goods and practices. Moreover, it is increasingly considered as a strategic tool to differentiate their product/offerings and more important is sustainability.

Benefits Of Green Retailing Practices:

1.This enables to reuse of materials thereby reducing the wastage

2.Retailers would opt for green construction processes, enabling to reduce wastage of resources like electricity and water

3.Helps in reducing paper transaction through technology, thus saving trees.

 

Titan Widens its Footprints with SKINN perfumes

Titan in a significant step to widen its portfolio in the lifestyle segment with the launch of the SKINN range of fragrances.  The company launched six varieties of perfumes that bears the hallmark of Titan, which is an assurance of the Tata Group.  The six variants of SKINN brands include Raw, Extreme and Steele for men and Imera, Celeste and Nude for women were created by renowned perfumers. 

 

Mr. Bhaskar Bhat, MD, of the Titan Company, said, “Being a leader in watches, jewellery and eyewear, the company is constantly evolving to suit the needs of its customers and provide them with world-class products at great prices. It was time for us to widen our footprint in the personal lifestyle categories that are currently unorganised, under-served and under-penetrated. Using our in-house design and marketing expertise, wide retail footprint and the brand name Titan, we took a step to enter the fragrances market which is growing at a compounded annual growth rate of over 30 percent and has tremendous opportunities.”

 

Moreover, the Indian market is flooded with foreign brands which are very expensive, with no indian player. May be this made Titan to launch perfumes in the space. Well, Titan also gone for premium pricing for this perfume segment with Rs. 990 for 50 ml and Rs.1790 for 100 ml. And SKINN from Titan will be available in world of Titan stores, multi-brand outlets, lifestyle and accessory stores.