India's leading FMCG gaint ITC
launched ‘Engage’ brand of deodorants into the
market. Through this launch, ITC wants to enhance its portfolio of consumer
products. The main reason behind the entry into deodorants could be the fact
that personal care segment is experiencing swift growth. The
brands core positioning would be freshness with modern proposition of romance.
And the company is confident about consumer mindshare through its variety of
fragrances that make consumers engage.
ITC
offers complete range of Engage and available for men and women who are looking
for freshness. The following pairs of Engage would be available for consumers:
Rush (Male) & Blush (Female)
Mate (Male) & Spell (Female)
&
Urge (Male) & Tease (Female)
Engage
deodorant is priced at Rs. 160 for 165 ml bottle and available for men in a classical black
with effervescent colors and for women it is in Pink.
