PM ASSIGNMENT QUESTIONS

PRODUCT DECISIONS(PRODUCT MIX,LINE,PACKAGING, BRANDING)
NEW PRODUCT DEVELOPMENT PROCESS
THEORIES OF NPD
MODELS OF NPD
IDEA GENERATING SOURCES
ROLE OF R&D
GROWTH STRATEGIES
BCG MODEL
GE MODEL
AD LITTLE MODEL
CONCEPT DEVELOPMENT & SELECTION
CONCEPT TESTING
DESIGN FOR MANUFACTURING
PRODUCT POSITIONING
REPOSITIONING
INNOVATION,DIFFUSION
ADOPTION PROCESS
ECONOMIC ANALYSIS VENTUR
TEST MARKETING
PLANNING ANNUAL STRATEGY/BUDGET

PRM ASSIGNMENT QUESTIONS

PROMOTION MIX
COMMUNICATION PROCESS
MODEL OF COMMUNICATION EFFECT
INTEGRATED MARKETING COMMUNICATION STRATEGY
COMMUNICATION RESPONSE MODELS
ADVERTISING OBJECTIVES
STYLES OF EXECUTION (ADVERTISEMENT COPIES)
COMPONENTS OF AD COPY
DESIGN & LAYOUT OF AD COPY
MEDIA STRATEGY&IMPLEMENTATION
PERSONAL SELLING PROCESS
SALES MANAGEMENT PROCESS
SALES BUDGETS, QUOTAS
SALES TERRITORIES
IMPORTANCE OF TRAINING
CRM DEFINITION
CUSTOMER LIFE CYCLE
CRM PROCESS
CALL CENTER
TOOLS OF NEGOTIATION
APPLICATION PROVIDERS OF CRM
PARTNER RELATION SHIP MANAGEMENT
CUSTOMER STRATEGY GRID