Saturday, June 14, 2025

PROJECT TITLES FOR MBA/MBA PROJECT TITLE- EXAMPLE

 

Digital Marketing & Social Media

  1. "Impact of Influencer Marketing on Brand Perception: A Case Study of [Brand/Industry]"

  2. "The Role of AI and Chatbots in Enhancing Customer Engagement in E-commerce"

  3. "Effectiveness of Social Media Advertising vs. Traditional Advertising: A Comparative Study"

  4. "How Personalization in Digital Marketing Improves Customer Retention: Evidence from [Sector]"

  5. "The Rise of Short-Form Video Marketing (TikTok/Reels) and Its ROI for Brands"

Consumer Behavior & Psychology

  1. "How Pricing Strategies Influence Purchase Decisions: A Study of Premium vs. Budget Segments"

  2. "The Psychology of Color in Branding: How Visuals Impact Consumer Choices"

  3. "Impact of Celebrity Endorsements on Brand Loyalty: Case of [FMCG/Automobile Sector]"

  4. "Gen Z vs. Millennials: Differences in Buying Behavior and Marketing Strategies"

  5. "How Scarcity and Urgency Tactics (e.g., ‘Limited Stock’) Drive Impulse Buying"

Branding & Product Marketing

  1. "Rebranding Strategies for Legacy Brands: Successes and Failures (Case: [Company])"

  2. "Private Label vs. National Brands: Consumer Trust and Market Penetration in [Retail Sector]"

  3. "The Role of Packaging Design in Influencing FMCG Product Sales"

  4. "Challenges of Marketing Sustainable Products: Consumer Willingness to Pay a Premium"

  5. "Neuromarketing in Advertising: How Brain Science Shapes Campaign Effectiveness"

Rural Marketing & Emerging Trends

  1. "Rural vs. Urban Consumer Behavior: Adapting Marketing Strategies in [Industry]"

  2. "The Future of Voice Search and Its Impact on Digital Marketing Strategies"

  3. "Metaverse Marketing: Opportunities and Challenges for Brands in Virtual Spaces"

  4. "Subscription-Based Business Models: Analyzing Customer Retention in [Industry]"

  5. "Marketing Strategies for D2C (Direct-to-Consumer) Brands: Scaling Challenges"

Bonus: Industry-Specific Titles

  • Healthcare: "Marketing Strategies for Telemedicine Adoption in Post-Pandemic India"

  • Automobile: "How EV Brands Are Using Digital Marketing to Disrupt Traditional Auto Markets"

  • BFSI: "Role of Fintech Apps in Changing Consumer Banking Habits: A Marketing Perspective"


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