iD Fresh Food Forays into Ghee Market

iD Fresh Food, one of the leading consumer fresh food brand, popular for its Idli & Dosa batter, recently entered into the whopping Rs 10,000 crore ghee market with the launch of its “iD Ghee” . As a part of expansion plan, the company is eying for additional Rs 100 crore revenue, that aims to target the market with its ghee brand.

The company claims that the ghee is made from milk cream and non-preserved butter that makes iD ghee is rich in aroma and taste. The company also claims that the ghee is made without any freezing, keeping it fresh without added colours, flavours, or additives.

At present, Mumbai is the largest packaged ghee market in India followed by Delhi, Bengaluru, Chennai, Pune and Hyderabad, accounting for more than half of packaged ghee sales in the country. ID Fresh Food is eager to capture leading market in india in a year.

The Bengaluru-based ID Fresh Food, product range includes Idly and Dosa Batter, Ragi Idly and Dosa Batter, Rice Rava Idly Batter, Malabar Parota, Wheat Parota, Wheat Chapati, Natural Paneer, Natural Thick Curd, ‘Squeeze and Fry’ Vada Batter, Smart Sip Tender Coconut, Grated Coconut in a Coconut and three customised blends of Instant Filter Coffee Liquid.

Well, the company point is very clear i.e ghee without any added colors, flavours or additives, which is really good in the era of packaged consumer goods with lot of preservatives, certainly, it might grab the attention of conscious consumers of india. However, company’s innovataion can be observed in its packaging which is very convenient and mess free.

DABUR LAUNCHES VEDIC GREEN TEA

Dabur India Ltd recently launched Vedic Tea product range with “Dabur Vedic Green Tea Detox Kahwa”, for customers on Amazon initially.  It’s a Green Tea infused with 8 real ayurvedic herbs and rock salt, that helps in detoxification, weight loss, boosts metabolism and Improves digestion that has Salty and Spicy flavor on the tongue.

With growing health awareness and customer preference for products of healthy lifestyle, encouraged Dabur to bring its ayurvedic expertise into our daily cup of tea with Dabur Vedic Green Tea Detox Kahwa. It is made with 8 whole herbs like Black Pepper, Ginger, Tulsi, Hing, Clove, Cardamom, Cinnamon and Nutmeg, which brings the goodness of health in every cup of tea.

 

Dabur Vedic Green Tea Detox Kahwa priced at Rs. 275 for 25 Tea Bags, It has been launched on leading e-ommerce platform Amazon India with 24% off. The product will be rolled out soon in other sales channels also.

Malkist: A New Cracker Biscuit From INBISCO

The biscuit market has got a new player, Malkist, from Inbisco India. Indian biscuit market is estimated to be around Rs.37000 and characterized by stiff competition with few major brands dominated by Brittania, Parle and Sunfeast.

INBISCO India is one of the fast growing food FMCG companies in the country. INIBISCO India, a subsidiary of global food and beverage company, Mayora, based in Indonesia. The company offers highly differentiated brands like KOPIKO - candy made with real coffee extracts, Choki Choki, Go Choco Rollz and Weelz, in the confectionery category, Malkist, Coffee Joy and AttaBix in the biscuits category. INBISCO India also launched Café Blend- a cappuccino with choco granules, and CHAIKO -a candy made with real tea extracts into their markets.

Malkist is a unique, much differentiated cracker, which was created with 7 crunchy layers, and along with toppings like cheese, cappuccino, and chocolate. The company boast about its easy acceptance for its brand from Indian customers, and TVC also highlights its unique proposition as crunchy cracker with variety of toppings.

Cadbury 5star continues old theme with new Ad

Watch The Ad here

The Cadbury brand has come up with a new campaign extending the old theme in a new advertisement. Cadbury 5Star theme-Eat 5 Star, Do Nothing. One should appreciate Cadbury for continuing its same old theme for its new ad campaign. Of course, the brand has got consistency in marketing campaigns without confusing the viewers. For me, the theme was bit nostalgic, maybe it helped connect with youth as the majority of them love to do nothing.