PRM Major/Minor Important Questions

PRM Major/Minor Important Questions



1) PROMOTION MIX AND ITS ROLE IN MARKETING COMMUNICATION
OR
INTEGRATED MARKETING COMMUNICATION STRATEGY

2) CREATIVE STRATEGY AND STEPS INVOLVED IN IT
OR
MEDIA STRATEGY

3) PERSONAL SELLING PROCESS
OR
SALES MANAGEMENT PROCESS
OR
SALES QUOTAS OR SALES BUDGET OR SALES TERRITORIES

4) CRM DEFINITION, PROCESS, CUSTOMER LIFE CYCLE
OR
KEY CUSTOMERS,NEGOTIATION WITH KEY CUSTOMERS, ITS ROLE IN CRM STRATEGY

5) CUSTOMER CENTRIC BUSINESS, CONCEPT, OBJECTIVE
OR
PARTNER RELATIONSHIP MANAGEMENT CONCEPT, AND TECHNOLOGY IN PRM

SHORT ANSWERS:

ADVERTISING
PUBLICITY
SALES BUDGET
SALES QUOTAS
PROMOTION MIX
MASS COMMUNICATION CHANNELS
CUSTOMER DRIVEN BUSINESS
APPEAL
KEY CUSTOMERS
CUSTOMER STRATEGY GRID
CUSTOMER RELATION SHIP MANAGEMENT
PARTNER RELATIONSHIP MANAGEMENT