Malkist: A New Cracker Biscuit From INBISCO

The biscuit market has got a new player, Malkist, from Inbisco India. Indian biscuit market is estimated to be around Rs.37000 and characterized by stiff competition with few major brands dominated by Brittania, Parle and Sunfeast.

INBISCO India is one of the fast growing food FMCG companies in the country. INIBISCO India, a subsidiary of global food and beverage company, Mayora, based in Indonesia. The company offers highly differentiated brands like KOPIKO - candy made with real coffee extracts, Choki Choki, Go Choco Rollz and Weelz, in the confectionery category, Malkist, Coffee Joy and AttaBix in the biscuits category. INBISCO India also launched Café Blend- a cappuccino with choco granules, and CHAIKO -a candy made with real tea extracts into their markets.

Malkist is a unique, much differentiated cracker, which was created with 7 crunchy layers, and along with toppings like cheese, cappuccino, and chocolate. The company boast about its easy acceptance for its brand from Indian customers, and TVC also highlights its unique proposition as crunchy cracker with variety of toppings.

Cadbury 5star continues old theme with new Ad

Watch The Ad here

The Cadbury brand has come up with a new campaign extending the old theme in a new advertisement. Cadbury 5Star theme-Eat 5 Star, Do Nothing. One should appreciate Cadbury for continuing its same old theme for its new ad campaign. Of course, the brand has got consistency in marketing campaigns without confusing the viewers. For me, the theme was bit nostalgic, maybe it helped connect with youth as the majority of them love to do nothing.