Uninor, the telecom company, come up with the new
strategy of using auto rickshaw’s and milk men, and newspaper vendors for
selling SIM cards and recharge vouchers. Having seen this, another telco Videocon, wooing its customers with LED TV
for selling SIM card and recharge vouchers.
These companies are offering the same commission as
they offer to a shop retailer and it will fetch auto drivers nearly Rs. 2500/
month for 50 transactions. Being closer to the customers enabled the company to
garner better market. With this result, Uninor is planning to launch more auto
recharge vehicles in different cities across Maharashtra in the coming months. I
hope that the new strategy will help in getting
incremental sales and open up new employment opportunities.
