In an attempt to boost the sales of
its deodorants “Park Avenue”, Raymonds group has roped in Farhan
Akhtar, as Brand Ambassador. The group
is of the opinion that Farhan will appeal to young consumers as he stands for
substance and integrity and aimed at rejuvenation of brand.
The
deodorants market, which is valued at Rs.3500 crore with more than 1000 brands
competing each other. The group want to take the leverage of its brand Park
Avenue which has got huge reputation in the grooming sector. However, the group
aims to take its market share to new highs from existing seven percent.
Moreover, the group plans to enter in to hair care and skin care segments. The
deodorants is part of its FMCG segment JK Helene Curtis (JKHC).
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