Friday, October 31, 2014

Wipro Consumer Care Launches Body Lotion

Wipro, recently launched body lotions under the brand name Santoor. The skin category is estimated to be Rs.3000 crore which is highly competitive market and all leading players are vying for a share. HUL is the market leader in this category with more than 50% market share. Wipro wanted to make its stride in this category through the launch of the body lotion and its confident of about the success as the brand Santoor has got substantial market share in soaps and other categories. I felt the launch of this product is a part of strengthening its portfolio and leveraging its brand Santoor.



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Friday, October 24, 2014

RAYMOND TO LAUNCH READY-TO-WEAR FORMAL MENS WEAR


Raymond, India’s leading and respected apparel brand, is reported to launch ready-to-wear formal wear under the brand “Raymond”.  Raymond is also into the ready-to-wear business with brands like Park Avenue, ColorPlus, Parx, and Notting Hill. India’s  mens wear market  size is estimated around Rs 97,000 crore, men's formal wear is around Rs 15,000 crore, with five to six premium brands amounting to Rs 3,000 crore.


With the addition of new brand Raymond, would definitely strengthen the company’s product portfolio, but it would certainly eat out the fabric sales and also will have profound impact on the other brands like Parx, ColorPlus, and NottingHill. And the company is in the rush for pushing the new brand Raymond (Ready-To-Wear).

Watch the Ad Here:Raymonds ready-to-wear TVC