Raymond, India’s leading and respected apparel brand, is reported to launch ready-to-wear formal wear under the brand “Raymond”. Raymond is also into the ready-to-wear business with brands like Park Avenue, ColorPlus, Parx, and Notting Hill. India’s mens wear market size is estimated around Rs 97,000 crore, men's formal wear is around Rs 15,000 crore, with five to six premium brands amounting to Rs 3,000 crore.
With the addition of new brand Raymond, would definitely strengthen the company’s product portfolio, but it would certainly eat out the fabric sales and also will have profound impact on the other brands like Parx, ColorPlus, and NottingHill. And the company is in the rush for pushing the new brand Raymond (Ready-To-Wear).
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