India's leading personal care company Dabur India announced the launch of Dabur Amla Hair Oil in a new avatar by signing with Bollywood actor Priyanka Chopra as its new brand ambassador. With this attempt, Dabur intends to give Dabur amla hair oil a youthful, modern look to this brand.
Dabur amla which is a 60-year old brand and the company want to make it more contemporary and relevant with today's lifestyle. Now Dabur amla hair oil comes with new identity with Priyanka chopra's face on the front label.
Dabur Amla had been associated with beauty, long & strong hair for years. The new avatar is also inline with brands beauty association along with youthful appeal. Dabur amla has always been endorsed by beauty stars of bollywood Jayaprada, Sridevi, Juhi Chawla, Karishma Kapoor and Rani Mukherji. Now it is endorsed by beautiful bollywood star Priyanka Chopra as new brand ambassador, a step further in its association with beauty. Recently, Maggi noodles is associated with BigB. Ofcourse, celebrity endorsement is not a new concept and increasingly most of the products are associated with celebrities. Let us hope that the association of Dabur Amla & Priyanka Chopra may help boost the sales of the product further taking it to new heights.
Dabur Amla hair oil is one of the largest hair oil brands in the country with more than 60 million consumers and is the largest brand in Dabur's portfolio. And its new tagline is " Mazbooti bhi, Khubsoorati bhi" that can be translated to strong and beautiful.